Posts tagged 'research'


14 ways user testing can go wrong (and how to make sure it doesn’t)

Thankfully the majority of businesses have come to appreciate that user testing is an invaluable tool in digital product design. Done right, this additional investment in product development pays dividends. But, businesses embarking... read more

Streamlining interview data collection and analysis with Google Forms

Re-posted from an article I wrote for 100 Shapes Conducting effective depth interviews takes practice. During the interview you need to follow a script, really understand what the respondent is… read more