Posts tagged 'research'
14 ways user testing can go wrong (and how to make sure it doesn’t)
30 May 2017
Thankfully the majority of businesses have come to appreciate that user testing is an invaluable tool in digital product design. Done right, this additional investment in product development pays dividends. But, businesses embarking... read more
Streamlining interview data collection and analysis with Google Forms
9 January 2014
Re-posted from an article I wrote for 100 Shapes Conducting effective depth interviews takes practice. During the interview you need to follow a script, really understand what the respondent is… read more