Translating an online experience into a real life one is a great way of getting some perspective. This promo video from Google Analytics highlights all the mistakes of bad online shopping experiences.

It’s simple really:

  • Remember what I’ve got in my basket, even if I come back days later
  • Let me log in with something I can remember, like my email address
  • Tell me upfront what my delivery options are
Persisting┬ástate, easy login and explaining choices apply to more than just e-commerce. It’s no co-incidence that the most popular services we use have got these things right.

About the author

I am a UX Consultant and Creative Technologist interested in interaction, mobile, e-commerce, UX strategy and many other design-related things


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